I own the industry authority web domain, with over 40 natural Gov bank links, Top authority site in Google, natural SEO traffic as a result, Provable natural backlink profile. Audited Due Diligence Survey, Enjoys top positions in Google for all major keyword terms. This business has a natural traffic flow which does not rely on AdWords, or external advertising to gain traffic. Using the latest currently Magento2.3.1 eCommerce platform, along with a professional Magento Theme, manageable CMS upgrades as a result. The technical team managed by top industry provider. Ways to grow business include adding all other forms of marketing, ads, telemarketing, etc. Bespoke software developed for online hearing test, user-programmable hearing aid devices according to results. No download or app-based technology, all done in the browser.
This company is generating organic sales of around 35 pairs of hearing aids per month, without any extra spend on advertising. This revenue is generated solely from organic natural search traffic gained from the Google positions this domain enjoys. This traffic and revenue come primarily from around 15 different pages that rank highly in Google for competitive search phrases. As a result, this company makes a healthy £10k monthly net profit on gross revenue of around £15k. The average sale price is £500.00 and the cost per sale is around £80.00. There is a monthly management cost for hosting (£100), eCommerce maintenance fee (£1000), Copywriting (£250) that add up to less than £1350 per month, which is all managed by one expert team. There is no work to do to manage the SEO, hosting or Magento Maintenance and security upgrades, the outsourced technical team has an agreed contract based on this monthly fee with a yearly contract and this requirement/commitment will be transferred to the buyer.
The risks on this business are that the SEO positions are lost because of some update that Google does or some penalty that the site gets because of bad SEO. However this site has never engaged in any link building, it is the natural authority domain that belonged to the former government regulatory body in this sector in the UK. As a result, there is almost no risk that this domain ever receives any manual penalty or other demotions because it has never violated Google’s terms.
Given I am selling a company that makes an average of 70% profit margin, there is a lot of room to improve sales through other marketing channels such as paid advertising etc. All such extra sales will lower the margins to around 50% but still increase the total net profit with a healthy margin.
To understand the reason for selling, you should understand the reason I started this business. My mother wanted me to buy her new hearing aids and after research told me that the high street store who sells glasses, offered the best deal at £3k. I am formally a sound engineer and knew full well that the price was too high but agreed as everyone does for their mother. Later I did some research and found out the main reason for the extra costs is because the market is unnecessarly regulated. Anyone who offers audiology testing or ’fitting’ (which means adjusting the frequencies to suit the user based on a test), has to be regulated. But, it is not necessary to be regulated to sell such products or supply such products. As a result, this overly regulated industry allows the fitters and testers to add huge margins on preferred products and the elderly who don’t know any better are gullible enough and rich enough to afford the loss. As it turns out, there is almost no difference in the technology for the £3k units to the £500.00. That is because the ICs, speakers, and microphones are often the same devices. Its the branding, casing, packaging, and providers that mostly accounts for the huge difference in profits. I work in eCommerce as a programmer and decided to do this as a side project. I don’t want to fully sell the business but I do want a fulltime partner to pass the business over to who can expand on what I have built. I am willing to sell 75% of the business and retain a smaller 25% shareholding. The buyer will be able to recoup his investment in 1 year by doing the basic work of handling the customer service and logistical work involved with ordering and shipping the units. If the buyer is smart this business can grow much larger, albeit with lower net profit margins and more hassle, but this work would be handsomely rewarded and I am calculating that with the full-time effort of one motivated person this company would make more money for me than if I run it on the side as a passive income business.
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