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Hearing Aid eCommerce Business

Asking Price £265k

E-commerce: Smart Business Strategy

Having an e-commerce business in this day and age is one of the smartest strategies of any business owner due to the fact that e-commerce is one of the fastest-growing sectors. While there are those who are just starting out and are trying to figure out how to do eCommerce, there are those who have been proud owners of profitable e-commerce business for years and are now considering selling their sites. Selling an e-commerce site can be a challenging undertaking. Some of the things which you need to consider include:

- the value of your e-commerce site

- the things which it has that makes it valuable especially to potential buyers

Factors to Consider when Selling your e-commerce site

In order for you to determine the right price for your e-commerce site, you need to know its value. Determining the value of an e-commerce site can be tricky since it is not a physical asset. One of the easiest way to determine the value of your online business is to look at the yearly profit. Most e-commerce sites are sold on an average for twice the yearly net profit. 

The smartest buyers of e-commerce sites are those who are able to Identify eCommerce Market Opportunities. If a buyer sees potential in the market and he is able to see that your site provides services or products that are able to maximize the potential in the market, then he will be interested in purchasing your site. The buyer will be interested in knowing how much profit they can make from your site. They will want to make their money back in the quickest way and the amount they are willing to pay will be dependent on if they are risks and if they are able to make a profit. So the value of your site for the buyer is the profit that he will eventually make from it and the amounts of risks he will have to take to make that profit.

Other things to consider include: when is the right time to sell, where you can sell and if you should sell yourself or if you should consider selling via agents.  You can sell on forums, market places as well as classified websites. These sources have a number of UK eCommerce sites for sale. There is no fixed time as to how long it will take to sell your e-commerce business. It is understandable that the smaller and more affordable your eCommerce site is, the faster it will sell. Statistics show that most e-commerce websites sell within sixty days.

Here are a few things which can be a hindrance when it comes to selling your e-commerce site:

1. There might be inaccuracies in your data/statistics

2. There might be lingering problems in your business

3. The price that you are asking for your site might be too high

4. There might be unfavorable trends in the market

5. There might be unresolved financial issues (For example there might be eCommerce Taxes which have not been paid.)

Fear of selling your e-commerce business

Most business owners who have made the decision to sell their eCommerce site have a fear that if they sell their site, the future owner might end up being more successful than they were and that they would lose out on all the future profit. If you are currently in this position, then you need to overcome this fear. You need to consider why you want to sell your eCommerce site. It is a fact that the future owner of your eCommerce might end up making big profits but it is because you have laid the foundation. You have nurtured and grown your eCommerce site into something successful. If it was not successful, you would not be considering selling it. If it was not successful, no one would want to buy so. The mere fact that you are considering selling it means that you know that it has potential. There is however a reason why you want to sell it. Maybe you want to take on a new business venture or maybe you just want to spend more time with your family. If your reason for selling your eCommerce site is more valuable that the future profits it may or may not make, then you are making the right decision to sell it. If its future owner turns it into a global success, then at least you can be proud of the initial work and effort that you placed in it. One of the most important things to consider is the transition. If you are successful, you need to plan the transition properly. Aside from the legal aspects, there are other aspects you need to consider. For example, what will happen to your employees? 


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